Background
Lumovex is a UK direct-to-consumer brand selling red-light therapy devices through Shopify. Founded by a solo entrepreneur with zero employees, the brand competes in a market dominated by companies with dedicated marketing teams, customer service departments, and six-figure ad budgets.
The challenge
The founder was doing everything: product sourcing, customer support, social media, email marketing, SEO content, competitor research, and daily operations. With no team and a limited budget, the choice was stark - either hire three or four people and eat all the profit, or find a way to automate the entire operation.
The pain points stacked up fast:
- Social media was inconsistent - sometimes posting daily, sometimes silent for weeks
- Abandoned-cart emails were not set up - leaving revenue on the table every day
- Customer emails sat unanswered for days during busy periods
- Blog content (critical for SEO in health and wellness) was not getting written
- Competitor pricing and product launches were being missed entirely
- The founder was working twelve-hour days and still falling behind
What we built
Social content pipeline
Automated content generation and scheduling across three platforms - Instagram, X, and Pinterest. The system generates platform-specific content using Lumovex product images, brand-voice guidelines, and content pillars. Posts are scheduled with optimal timing and staggered across platforms. Every post includes mandatory product reference images for visual consistency.
Email automation
A complete Klaviyo email system with eleven custom templates covering the full customer lifecycle:
- Cart recovery sequence - three emails with escalating urgency
- Post-purchase flow - order confirmation, shipping update, usage tips, review request
- Welcome flow - brand story, product education, first-purchase incentive
- Win-back campaigns for lapsed customers
The system runs 24/7 without intervention, capturing revenue from abandoned carts and building customer relationships automatically.
SEO content engine
Twenty-eight SEO-optimised blog posts researched, written, and published to the Shopify blog. Topics cover red-light therapy benefits, usage guides, product comparisons, and wellness content - all targeting high-intent search queries. Posts include proper meta descriptions, internal linking, and schema markup.
Competitor monitoring
An automated system that tracks competitor pricing, new product launches, and marketing activities. Monthly intelligence reports are delivered to the founder with actionable recommendations. No more being blindsided by competitor moves.
Daily operations briefings
Every morning the founder receives a structured briefing covering yesterday's sales and traffic, pending customer queries, social-media performance, inventory alerts, and a prioritised task list for the day. What used to take 45 minutes of dashboard-checking now takes two minutes of reading.
Founder testimonial placeholder - to be added after approval. Themes: time savings, ability to focus on product and strategy, feeling like having a team without the overhead.
What changed after launch.
Cart recovery alone paid for the engagement in six weeks. Six months in, the founder is shipping product strategy, not chasing operations.